Sunday, August 26, 2012

Sony Mobile is planning to reduce its global headcount to 1000 by March 2014

Sony Mobile to cut 1000 jobs, Sweden to be affected the most.

Through the job cut, Sony Mobile is looking at increasing operational efficiency, reducing costs and driving profitable growth.

The job cut is important for the ailing mobile business of Sony. Sony Mobile has reported sales income of 5.21 billion euros in 2011 against 6.29 billion euros in 2010.

Sony Mobile said 650 employees at Sony Mobile in Sweden will be affected. The remaining headcount reductions will be primarily consultants in Sweden. Recently, Sony increased its stake in Sony Mobile by buying Ericsson's 50 percent stake.

Sony Mobile has redefined the roles and responsibilities of each major development site to leverage the strengths of each respective site. These measures aim to enhance operational and development capabilities of Sony Mobile such as time to market efficiency, streamline supply chain management and drive greater integration with the wider Sony group.

Kunimasa Suzuki, president and CEO of Sony Mobile, said the company is accelerating the integration and convergence with the wider Sony group to continue enhancing its offerings, and a more focused and efficient operational structure will help to reduce Sony Mobile's costs, enhance time to market efficiency and bring the business back to a place of strength.

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