Wireless customers using 4G LTE-enabled devices face lesser data-related issues, than customers who use 3G and other 4G-enabled devices, according to a report by the J.D. Power and Associates.
The study finds that the number of data-related problems, especially those related to slow connection speeds, is lower among customers using 4G LTE-enabled devices than among those using devices with older 3G/4G technology standards, such as WiMAX and HSPA+.
The report suggests that improving network performance, especially for customers using 4G LTE devices, may translate into incremental revenue by not only increasing monthly spending, but also lowering churn rates.
The average monthly reported wireless bill among 4G LTE customers is $6 more than the average for smartphone customers ($131 vs. $125, respectively) in the U.S.
The report noted that the consumer spending includes additional data plan service such as mobile hotspots, for which the adoption rate among 4G LTE customers is 35 percent higher than among customers who have 3G and other 4G-enabled devices.
It is critical that wireless carriers continue to invest in improving both the voice quality and data connection-related issues that customers continue to experience.
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